HOLOMEDIA’s holographic storytelling solution transformed the customer experience and enhanced brand impact for VinFast. At the core of the display, a dynamic hologram with a lifelike digital influencer captivated audiences, delivering compelling narratives about VinFast’s electric vehicles and programs.
During the innovative 12-week national mall tour, we utilized high-quality content, 3D motion graphics, and an interactive configurator to vividly showcase the prototype’s interior and unique battery subscription program. Integrated call-to-action prompts and interactive QR codes drove visitors to make immediate physical deposits on vehicles. Safetrack scanners were employed for precise data capture and analysis, providing valuable insights into consumer preferences and enhancing future campaign strategies.
