Boston Logan International Airport introduced Amelia; a life-sized, AI-powered hologram concierge designed to help passengers navigate the terminals.

What Amelia Does

• Wayfinding: Guides travelers to gates, restaurants, shops, lounges, and baggage claim with step-by-step directions and live mapping.
• QR Codes: Generates scannable QR codes so you can send walking directions directly to your phone.
• Live Updates: Provides real-time information and updates from the TSA.
• Multilingual: Communicates in up to 40 languages (including initial support for English, Spanish, and French).
• Human Handoff: Connects passengers to a live customer service representative if she cannot solve an issue.
• Around the Clock: Operates 24/7, providing assistance during late-night and early-morning hours when human information desks are closed

Key Details

• Locations: There are nine units deployed across the airport terminals (built in partnership with Proto Hologram and Holomedia AI).
• Accessibility: Features high-contrast displays, closed captioning, wheelchair-accessible positioning, and web-compliant map layouts.
• Technology: Uses a volumetric digital projection inside a self-contained luminous box with a touchscreen and no external hardware required

See Amelia the AI hologram concierge in action at Boston Logan Airport, courtesy of NBC Boston News

Our AI Concierge Wayfinder solutions have been successfully deployed across major airports and transportation hubs throughout North America, helping operators modernize the passenger experience while unlocking new opportunities for operational support, accessibility, and revenue generation.

The solution is designed to provide passengers with intuitive assistance while helping modernize guest engagement across terminals.

The hyper-realistic life-size avatar assists passengers with:

• Finding gates and navigating terminals more efficiently.
• Discovering dining and grab-and-go options prior to boarding.
• Locating retail, lounges, and premium services.
• Identifying relaxation areas and amenities.
• Accessing multilingual support.
• Receiving contextual recommendations based on location and dwell times.
• Accessibility-first design including: WCAG-compliant maps, closed captioning, high-contrast interfaces, wheelchair-accessible interaction height, and PRM support integration.

LaGuardia Terminal B became the first airport globally to deploy interactive AI Concierge Wayfinding, setting a new benchmark for airport innovation and passenger engagement.

“We’ve been really impressed with our new AI hologram experience at Terminal B, HOLOMEDIA AI delivered something that people immediately connect with. Their team has been easy to work with, responsive when it mattered most, and proactive throughout. The moment the AI Wayfinder went live, you could see passengers gravitate to it.”

— Adam Tijerina, Senior Director of Commercial and Guest Experience

HOLOMEDIA AI built an immersive, interactive application that demonstrates how innovation and imagination can transform medical storytelling, bringing the future of cardiovascular care out of the screen and into the room.

In collaboration with Abbott Vascular, we helped redefine how medical education and engagement can be delivered using the Proto hologram display. This cutting-edge technology brings key opinion leaders and Abbott’s latest vascular solutions to life in striking, life-size 3D holograms.

Doctors and global experts were able to present and discuss advancements in endovascular and coronary technologies in real time, appearing as interactive holograms that engaged and educated peers across the conference floor. What emerged was more than a product showcase, it became a dynamic, tech-enabled dialogue that bridges geography, accelerates knowledge sharing, and amplifies clinical impact.

This experience represents more than a glimpse into the future. It is a working demonstration of how immersive technologies can elevate communication, deepen understanding, and ultimately support better outcomes in patient care.

Discover Holomedia AI’s success story with Abbott Vascular. Contact us to see how we can achieve similar results for you.

Humanizing the Patient Journey with Philips

At the Annual North America Sales Kickoff event, HOLOMEDIA AI developed six custom APPS for Proto hologram displays, each designed to bring a different stage of the patient journey to life, from early symptoms and diagnosis through to treatment and recovery.

Deployed as a series of immersive experiences throughout the event, the installation also included a conversational avatar of a Philips sales expert powered by an integrated LLM dataset. Together, these holographic applications guided attendees through the full continuum of care, creating a tangible, human connection to the outcomes behind the technology.

Rather than simply presenting information, the experience made it felt, reinforcing the human stakes behind every product, every decision, and every moment of care.

The Philips journey and education experience continues its tour across North America, extending into consumer health activations and major trade show events.

Discover Holomedia’s success story with Philips. Contact us to see how we can achieve similar results for you.

HOLOMEDIA improved navigation at Union Station by implementing the HoloWayfinder App, sponsored by TD Bank. Union Station’s poor wayfinding had caused confusion for over 250,000 daily commuters. The advanced wayfinding system streamlined navigation with intuitive digital maps and interactive holographic displays, significantly reducing confusion and frustration. The mobile app also allowed users to access directions on the go. Additionally, the integration of targeted ads for TD Bank enhanced brand visibility. Overall, HOLOMEDIA’s solution improved commuter navigation and increased brand visibility for TD Bank.

Contact us to see how we can provide wayfinding or other custom app functionality for you.

HOLOMEDIA’s AI-driven Holographic Virtual Concierge app transformed guest interactions into tangible revenue. It delivered targeted key messages and restaurant promotions, effectively capturing guest attention and driving engagement. Guests could easily touch the screen to access answers to top FAQs about the hotel. After receiving information, they could scan a QR code to effortlessly book dining, tours, and attractions, driving increased revenue. The AI Virtual Concierge offered 24/7 support, providing continuous assistance and information.

Learn more about Hilton’s success story using AI holographic displays. Contact us to see how we can achieve similar results for you.

HOLOMEDIA was tasked to engage and captivate the doctor community nationwide with the innovative ULTRA® ONE DAY Multifocal lenses. Solution: our cutting-edge holographic technology.

Execution:

• Immersive Experience: Delivered a truly immersive experience for the doctor community.
• Educational Events: Hosted events showcasing the transformative potential of ULTRA® ONE DAY Multifocal lenses.
• Realistic Holographic Presentations: “Beamed-in” leading doctors from across the country to deliver powerful presentations in a highly engaging format.
• Impressive and Sustainable: Highlighted B+L’s commitment to advancing eye care technology while reducing carbon emissions associated with travel.

Strategy:

• Developed a plan to captivate and engage doctors with the new lenses.
• Effectively showcased groundbreaking features, including Advanced MoistureSeal®, ComfortFeel technologies, and the 3-Zone Progressive™ Design.
• Created a compelling experience that resonated deeply with the audience, setting a new standard for educational engagement in vision care.

Results:

The interactive showcase impressed attendees, boosted brand impact, and transformed the customer experience.

Contact us to see how we can achieve similar results for you.

HOLOMEDIA’s holographic storytelling solution transformed the customer experience and enhanced brand impact for VinFast. At the core of the display, a dynamic hologram with a lifelike digital influencer captivated audiences, delivering compelling narratives about VinFast’s electric vehicles and programs.

During the innovative 12-week national mall tour, we utilized high-quality content, 3D motion graphics, and an interactive configurator to vividly showcase the prototype’s interior and unique battery subscription program. Integrated call-to-action prompts and interactive QR codes drove visitors to make immediate physical deposits on vehicles. Safetrack scanners were employed for precise data capture and analysis, providing valuable insights into consumer preferences and enhancing future campaign strategies.

Discover Holomedia’s success story with Vinfast. Contact us to see how we can achieve similar results for you.

HOLOMEDIA revolutionized fan engagement with the Toronto Raptors using cutting-edge holographic technology. Our interactive popup experience captivated visitors, merging stunning visuals with engaging custom content. Picture yourself in a world where “We the North” comes alive—AR snowflakes dance around you, a playful Pixar face filter sparks joy, and a mesmerizing 3D basketball spins effortlessly on your finger.

This blend of augmented reality and holography creates unforgettable moments that resonate, driving meaningful engagement and fostering brand loyalty. With Holomedia, you don’t just capture attention—you create lasting experiences that inspire and excite.

Reach out to discover how we can elevate your brand!